HYBE, the South Korean entertainment giant behind BTS – arguably the world’s biggest K-pop act – is planning to spend 2026 ...

HYBE's scarcity model is designed to enhance the fan experience by introducing elements that limit access to events, merchandise, and exclusive content. As CEO Lee articulated in his New Year address, ...

BTS comeback is possibly the biggest music event of 2026. The sheer announcement of the K-pop legends' comeback album and impending world tour has sent its label HYBE earning huge profits, already.