HYBE's scarcity model is designed to enhance the fan experience by introducing elements that limit access to events, merchandise, and exclusive content. As CEO Lee articulated in his New Year address, ...
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BTS comeback: Seoul to New York - K-pop icons kick off large-scale promotions ahead of global music moment
BTS comeback is possibly the biggest music event of 2026. The sheer announcement of the K-pop legends' comeback album and impending world tour has sent its label HYBE earning huge profits, already.
BTS fans haven't seen the band together since 2022 Attention, ARMY: BTS is back! The K-pop group kicked off 2026 by announcing a new album, their first since the anthology, Proof, in June 2022. Now, ...
Attention, ARMY: BTS is back! The K-pop group kicked off 2026 by announcing a new album, their first since the anthology, Proof, in June 2022. Now, BTS — featuring RM, Jin, SUGA, j-hope, Jimin, V and ...
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