While 10-step skin care routines have been substituted for pared-back skinimalism, TikTok is leading the charge on a new maximalist beauty practice: the everything shower. The process is peak ...

If you’ve somehow ended up on #ShowerTok, you’re most definitely not the only one. There are over 4.9 billion views on the hashtag alone, hygiene influencers are officially a thing, “everything shower ...

We may receive a portion of sales if you purchase a product through a link in this article. Taking an “everything shower” is a popular self-care trend on TikTok that’s exactly what it sounds like — ...

The “everything shower” routine is awash with Gen Z fans. The shower craze is the latest obsessive — and probably unnecessary — wellness trend Gen Z and millennials are adding to their self-care ...