Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit. They tested several types of Web ...

The arguments about opt-in versus opt-out marketing can be intense. Both approaches have their supporters: The opt-out method is typically favored by business leaders, who claim that all’s fair in ...

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...