Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AdWords launched offline conversion tracking back in 2013 but I still feel it’s ...

Every pound you spend on marketing should generate measurable returns. Yet many businesses struggle to calculate accurate ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool ...