The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

Newsjacking, which involves joining conversations on current events by inserting your expert’s commentary into the story, tends to come under fire for being undignified, outdated, tactical, and ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Over the past two years, Dylan Baggiano earned some of the most prestigious public relations awards in the state of Alabama. But, surprisingly, his college career did not begin in communications. He ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...

The MarketWatch News Department was not involved in the creation of this content. For the 10th consecutive year, the agency invites mission-driven organizations to apply for its pro bono PR program to ...