UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

Paramount’s $7.7 billion media rights deal with the UFC will kick off with their first live event in 2026. UFC 324, the first of 13 marquee numbered events, is set to stream Jan. 24 on Paramount+. UFC ...

The numbers are in for UFC's debut on Paramount+. Two months ago, the UFC announced they had struck a 7-year deal with Paramount+ that would eliminate ...