Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Tracee Ellis Ross is a constant reminder to never limit yourself. The creative chameleon effortlessly oscillates between being a fashion trendsetter and heart-capturing TV actress in timeless sitcoms ...

For Tracee Ellis Ross, haircare is self-care. “It’s one of the ways that we actively love and honor ourselves,” the actress and CEO of Pattern Beauty tells Fast Company. Ross founded her haircare ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...