This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

People perceive colors categorically. But what is the role of the environment (or nature)--specifically, language--in color perception? The effects of language on the way people categorize and ...

The interplay between language and colour perception has emerged as a pivotal topic in recent cognitive neuroscience and psycholinguistic research. Accumulating evidence suggests that the words we use ...

Criticism lives in that space of omission. It is a record of attention, shaped by the limits of the person paying it.

Michael Murdoch is a member and former board member of the Inter-Society Color Council, part of the Color Literacy Project. People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they experience at home.

Recently, a leading US cigar brand, Black & Mild, promoted its latest blend, Royale, in purple packaging. The company has previously sold the same cigar in a blue package, which was promoted on the ...