"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the cutting-edge solution for AI-powered personalization, today announced it has been selected to power personalization across the customer ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

In this roundtable discussion, banking leaders and industry visionaries will explore the future of customer experience (CX) in banking. In this new era, personalization takes center stage, as ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences. Many started small, adding a first name automatically to emails, passing ...

When customers see a real person's face and bio rather than a corporate logo, they perceive agents as friendlier and better ...