Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to ...

Accurate smartphone positioning in dense urban environments remains challenging due to signal blockage, multipath effects, and unreliable satellite visibility.

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...