To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Fundamental principles will help ...

Salesforce.com's huge Dreamforce conference, held last week in San Francisco, brought together 45,000 registered participants in an event promoting a collaboration-based "social enterprise." Since ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min To guide the next generation of ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

Clarity, transparency and inclusiveness are among the principles that should inform the design and conduct of comparative effectiveness research (CER) in healthcare, argue researchers from industry ...