To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Fundamental principles will help ...

There’s no doubt that effective marketing is key in both building businesses and increasing the influence of marketers within them, but what core principles marketers should abide by and whether there ...

The Institute of Internal Auditors' new practice guide for internal auditing shares some good insights, but falls short in a few areas. The Institute of Internal Auditors (IIA) has published a new ...

Clarity, transparency and inclusiveness are among the principles that should inform the design and conduct of comparative effectiveness research (CER) in healthcare, argue researchers from industry ...

The 7 Habits Book Has Transformed Personal and Organizational Effectiveness for Millions Worldwide; Continues to Guide and Propel Readers Through Change in Uncertain Times The beloved classic has sold ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...