Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...