Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Dublin, Jan. 07, 2021 (GLOBE NEWSWIRE) -- The "Worldwide Photoinitiator Competitive Analysis and Leadership Study" report has been added to ResearchAndMarkets.com's offering. The photoinitiator ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

As product designs and launches become more complicated and are executed at a quicker pace, product managers and business/enterprise architects need to work together more often to deliver products. I ...