If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still ...

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and ...