As an e-commerce business with sales targets to hit, it’s easy to become enamored with discounting. Lower prices can help you increase your conversions, acquire new customers, retain existing ones and ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

NEW YORK--(BUSINESS WIRE)--Monocle, an AI-powered promotion platform, today is emerging from stealth mode with technology to help consumer brands seamlessly deploy and personalize promotions to turn ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...