Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...
Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I. Even as B2B marketers’ roles expand and become ever more ...
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