Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

If the thought of typing in someone’s phone number -- by hand-- seems prehistoric by 2020 standards, then WhatsApp’s about to make your life a whole lot easier. A report from WABetaInfo claims that a ...