This course is available on the MPhil/PhD in Sociology, MSc in Economy and Society, MSc in Inequalities and Social Science, MSc in Political Sociology and MSc in Sociology. This course is available ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Proteins constitute a large part of the molecular machinery of the cell and are the major class of biomolecules targeted by drugs. Organized in functional modules and networks, they carry out cellular ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...