Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

In October 2016, while working in Rwanda, a biologist named Jordi Galbany heard about a new online game on one of his favorite podcasts, a Catalan-language radio show called "Versió Rac 1." Playing ...

Proceedings of the National Academy of Sciences of the United States of America, Vol. 113, No. 27 (July 5, 2016), pp. 7383-7390 (8 pages) We provide a principled way for investigators to analyze ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

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Narrator: In the era of big data, more and more companies are using experimentation to make decisions about business strategy. An e-commerce company might be wondering how additional product ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...