John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

AMP can positively impact other ranking factors like speed, but is it a factor on its own? Read on and see what the evidence says. AMP is an HTML framework that helps desktop-optimized sites deliver ...

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search ...

Obviously getting higher organic search rankings on Google is critical. But figuring out the idiosyncrasies behind how Google computes their rankings is an incredibly difficult task! This month, ...

Searchmetrics has published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than ...

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...

Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models ...