A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Customer Relationship Management (CRM) and other software vendors ...

One way that organizations are storing data in the cloud is by moving their databases to the cloud. What once meant building an entire physical server, patching it, installing software like Microsoft ...

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that maximize the long-term value of customers. But ...

What's the best way to get valuable data from your customers? Make them compete for it. Hosting an online contest or promotion for the sole purpose of increasing page "likes," followers, "pinners," or ...