NEW YORK, February 22, 2024--(BUSINESS WIRE)--Innovid (NYSE: CTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV ...

In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation ...