In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars. By pairing ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...