Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...

Business blueprinting. It sounds like mapping the DNA of business, and that's what Unisys is attempting to do with its new, so-named initiative. Like gene therapy, the idea is that by mapping and ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

Blueprints are quintessential to any build. They’re a set of instructions for how to handle the buildout of a building, and vital communication tools that help ensure anyone who comes into the fold at ...