Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Financial services marketers are facing a demographic cliff ...

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.

Business owners who offer services to customers might not have a clear idea of how to market those services. Product marketing tends to be straightforward with the ability to provide a picture and ...

Marketing services is distinct from marketing products. The biggest difference is that services lack tangibility. Buyers can't see, touch or feel them. This increases the pressure on companies to ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...

DiscoverMyBusiness, a full-service Digital Marketing Agency known for its data-driven strategies and customized solutions, has announced a comprehensive expansion of its digital marketing services ...