Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Financial services marketers are facing a demographic cliff ...

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by ...

Business owners who offer services to customers might not have a clear idea of how to market those services. Product marketing tends to be straightforward with the ability to provide a picture and ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...

In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique ...

Mailchimp Expands as a Full-Service Marketing Platform Mailchimp wants to be known for more than email marketing and is branching out into other areas like website building, automation, and customer ...