Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

Three of our fave trendsetters have given sea-foam green eyeshadow the cool girl stamp of approval. Rihanna, Sofia Richie, and Yara Shahidi all recently dressed up their eyelids in cool blue-mint ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

With the variety of neutral eye shadow shades on the market today, it's easy to fall into a bottomless pit of muted shades in your makeup routine. That's precisely why I wore unconventional eye shadow ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

Choosing shadow colors for green eyes can be a bit tricky, but follow these tips and you’ll be ready for a night on the town. Look for your eye color on the color wheel and choose shadows from the ...

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...