Food for thought for TV producers: audiences aren’t necessarily watching your elaborate opening credits. According to a blog post by Cameron Johnson, the streamer’s director of product innovation, in ...

In September, Netflix announced that it would be introducing a feature allowing viewers to skip intros to TV shows, ostensibly to help them get through even more episodes of a weekend-long binge ...

Love Ted Lasso but hate Mumford & Sons? The skip intro button is there for you. As much as it might be a blessing for impatient viewers, this bit of streaming UI poses a previously unseen challenge ...