While the Snapchat mobile app is Snap’s most popular offering, its desktop app Lens Studio lets users easily create augmented reality lenses that can be applied on the go. Today, Lens Studio is adding ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (IPG’s New ...

I was recently invited by Snapchat to create an AR Face Lens for the Snapchat app. With Snapchat’s new AR Lens creation tool, Lens Studio, I created “Fly Me To The Moon.” This interactive lens ...

Update: Snapchat removed the lenses in question following the publication of this story. Read our follow-up for all the details. Adult entertainment company Naughty America wants to use augmented ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI ...

Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...