Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the ...

Expanding business with existing customers is the most successful and cost-effective way to grow revenue and profit. “The Benchmark Report on Top Performance in Strategic Account Management” study ...

You’ve probably heard all about how important it is to build relationships with your customers. How it’s critical that you put your customers first. But how exactly do you make that work in your ...

In our previous blog post, we noted the emergence in the public accounting sector (and hopefully in the legal profession) of a new era of law firm business development and partnership with clients — ...

The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a ...

PSNI Global Alliance has reinforced its mission for the highest worldwide standards with the introduction of its Strategic Account Specialist (SAS) Certification. The SAS certification is the third ...

PSNI's Strategic Account Management (SAM) Program builds trust, fosters collaboration and equips AV pros with tools to deliver meaningful partnerships. Photo by Alyssa Borelli. Three years ago, PSNI ...

AVI-SPL was honored by the Strategic Account Management Association (SAMA) with the award for 2022 Outstanding Mature Program of the Year and as the inaugural recipient of the Systemic Enablement of ...

Strategic account management is a process that allows a business to create a win-win alliance with its most significant customers. Businesses that choose to follow a strategic account management ...