Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale while local context drives genuine relevance and connection. AI-driven ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Ad tech platforms likely know more about your executives than your security team does... and that information is available to ...