OpenAI says that ChatGPT will maintain “answer independence,” meaning that, despite the incorporation of advertising, those ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale while local context drives genuine relevance and connection. AI-driven ...

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