A new study from Sweden’s Karolinska Institute found that the brain’s taste cortex responds not only to flavors on the tongue but also to aromas that reach the nose while eating, known as retronasal ...
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Have you ever noticed how melted ice cream tastes sweeter than frozen scoops? Or how soup that is too hot barely has any flavour until it cools down a little? T ...
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How menu wording tricks your brain into thinking food tastes better, according to psychology
Before you even take a bite, your brain is already tasting the food — and clever menu language is doing the cooking.
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