An update to the SU7 has lifted its driving range up to 902 km and could further boost demand

The company’s chief executive, Elon Musk, said this week that it would stop making the car, an electric pioneer in 2012, as well as the Model X.

Tesla reported earnings late Wednesday. Elon Musk's conference call and robotaxis are in focus. Tesla stock is below key levels.

Where once Tesla had the EV field in America mostly to itself, there is now increasingly stiff competition. By way of comparison, the Ford Edsel, a 1950s flop so notorious that it’s taught in business schools to this day, sold almost twice as well as the Cybertruck, in a country with half the population.

Tesla has about half of the EV market wrapped up with just two models. How can an automaker succeed in the face of such a dominant pair?