“If you screw up, it could literally mean your life or the life of the guy next to you or below you.” “It is rewarding but extremely demanding of your time and physical body. It can kill you if you ...

John Boyd forever changed the way the United States fights wars, both on the ground and in the air. This is rather impressive considering his own limited battlefield experience, as he just missed ...

Data leaks, breaches, and cyberattacks are becoming the norm, spawning discussions on how organizations can effectively defend themselves against an ever-evolving threat landscape. With the modern ...

The application of analytics to large data sets, sometimes referred to as “big data,” is still an emerging capability in the military. As a result, defense agencies and their industry partners have ...

In a world of smartphones and headphones, we often forget how to be aware of our surroundings. That can be dangerous—or rude, depending on the situation—but you can help yourself out with the "OODA ...

As marketers, our battlefield is the marketplace. We do everything we can to lower our acquisition costs, generate awareness and convert more of an audience, all while striving to be faster and ...

The figure below explains the OODA loop in more detail. Based on the data collected from the surroundings through 'observation', the five aspects of cultural tradition, analysis and integration, past ...

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021. I was glad to see that, in an item yesterday called “The Way of the ...

In certain circles, I'm known as King of the Acronym, or KOTA. After all, I'm the guy who gave the world ICTAFCOA (increasing commitment to a failing course of action), LPOOP (little pairs out of ...