Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. In acquisitions of privately held companies, an acquisition ...

The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Terminus announced its Prospect Engine as a way for customers to identify the best-fit accounts and contacts not currently in their CRM. Best-fit means they align with a company's ICP (Ideal Customer ...

Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. One of the main barriers when it comes to utilising intent data is that it’s hard to ...