Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

We love data. We’ve been talking about artificial intelligence and machine learning for years. We love the big five tech firms (Google, Amazon, Facebook, Apple, and Microsoft), masters of data, even ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t have a Google Analytics ...

Metrics are a vital part of a successful ergonomics process. Typically, the need to implement an ergonomics process comes from the desire to reduce injuries and costs, which are lagging metrics.

The kind of diversity many companies set as a goal. The first blog in this three-blog series explained the limitations of current approaches to measuring and setting diversity, equity and inclusion ...

Litigation and investigations are expensive for corporations, but enlisting outside help or going to court is often a costly prerequisite. Predicting and managing these expenses is where metrics comes ...

The value of digital transformation isn’t a static number. It evolves in each area of deployment and continues to evolve as the transformation matures. The key to success for digital transformation in ...