The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

As companies accelerate development across Generative AI applications, including chatbots, creative copilots, enterprise tools, generative creation platforms, and adaptive design systems, many face a ...

Developing effective digital products for your institution requires a user-led approach to ensure you meet the needs of your students, staff and other user groups. In 2022, we developed the University ...

The business intelligence (BI) tools of earlier generations were not very user-friendly. So much so that you had to have significant technical skills to interact with them. This meant decision-makers ...