文 | SmalltalkAI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity 广告业务亚太区负责人祁凯介绍了Unity今年的重磅产品——AI广告引擎Unity Vector，正是这一逻辑的典型落地 。作为 Unity Ads（Unity 获客广告平台) 所使用的核心 AI 模型，Unity ...

对于中国出海游戏开发者而言，这种演进可谓恰逢其时。在获客成本高企、竞争加剧的全球市场中，单纯依赖营销技巧和买量投入已难以维系长期增长。只有在完整的智能体系中，开发者才能持续发掘新的用户价值和变现场景。Unity正是在这场结构性变革中，提供了一种更底层、更系统化的解法。通过Unity的工具和Unity Vector引擎，开发者得以将创意内容与数据智能紧密结合，在全生命周期内优化每一次用户互动的价值。

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Unity beat expectations for the first quarter but suffered declines in revenue and adjusted EPS as the portfolio reset continued. The AI-powered Vector advertising platform launched earlier than ...

Unity is undervalued and poised for growth due to its AI-driven Vector model for advertising targeting and a user-friendly Create business model. Despite recent market turmoil, Unity's technology ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror, a return to growth is inching closer.