Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first ...

Walmart rebranded its media network from Walmart Media Group to Walmart Connect, part of a larger overhaul the retailer is enacting as it looks to scale the offering into a top-10 advertising platform ...

We all want to spend our days in the cabin of a carbon fiber-clad hypercar, but until the day we hear back about our application to participate in the 24 Hours of Le Mans, a proper gaming desk might ...

Have standing desks and under-desk treadmills been popping up on your news feeds lately? This combo has been going viral (especially since the pandemic) for good reasons. With so many of us working ...

Walmart's media management arm, Walmart Connect, has announced it will launch a demand-side platform, Walmart DSP (demand-side platform), built in partnership with The Trade Desk, an ad-tech company.

A product achieves a consumer-grade experience when users can operate it without requiring third-party training or input. This experience typically involves the ...