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GA4’s advertising snapshot shows why last-click attribution no longer fits AI-led journeys
Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query to website to conversion. But that model no ...
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it ...
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TrackFunnels Expands into MarTech Consulting to Help B2B Marketing Teams Fix What Breaks Upstream
TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...
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