Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Anil Jaiswal is SVP of Technology Transformation at U.S. Bank. He specializes in cloud, data and AI-driven transformation. Artificial intelligence is no longer a vision of the future. It’s a reality ...

Across nearly every industry, more decisions are being driven by data. In 2022, McKinsey predicted that nearly all employees would leverage data to support their work by 2025, a prediction that seems ...

Data is now a key resource on the battlespace, with crucial applications in everything from intelligence, surveillance, and reconnaissance (ISR) to maintenance. The Australian Department of Defence’s ...