ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

A part of the wine industry had become outdated, entrenched in the old school. The successive crises, first the real estate crash, then the pandemic, and once again the real estate downturn, have made ...

Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels. Two of the designs are for new lower ...

It seems like wine and cognac label collaborations with street/graffiti artists are as big now as liquor and beer cosigns were for rappers in the 90's, but we don't mean that in a negative way.