Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

“Writing is easy. All you have to do is cross out the wrong words.” — Mark Twain As the bestselling author of five books, I can tell you without hesitation that the hardest part of a writer’s job is ...

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only ...

An essay should express continued thought and/or research on a particular subject. It is harder to collect and research information when it is all done at the last minute. Time management is integral ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

This third entry in an occasional series from Roy Peter Clark, who witnessed the Poynter Institute’s founding, explores its history in honor of its 50th anniversary. It would be hard to estimate how ...

Of all the pearls of wisdom I’ve picked up over the years, among the most valuable consists of just three words: intuition is bias. The Romantic poets may have believed that intuition offers special ...