Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. NEW YORK--(BUSINESS WIRE)-- Today Universal Ads, which enables brands of any ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

Communications titan Comcast (CMCSA) knows that its days are numbered, in at least some parts of its operations. But that does not mean it cannot continue to get the most out of them, and has unveiled ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

In context: An independent ad watchdog recently recommended that Comcast drop or alter the use of the term "10G" in its broadband ads and marketing materials. The decision followed a complaint by ...

Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach. The programmatic technology that automates ad serving on TV will have to be ...