The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Earlier this week, twenty one pilots uploaded new social media profile pictures, making a slight adjustment to their Trench era logo. In turn, it sparked several fan theories over possible new content ...

After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company ...

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. The updated logo maintains the brand's ...