When you look at two objects close to you such as two leaves, it's easy to tell them apart but when they are farther away from you, they become difficult to distinguish. The two objects become ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

If you’re a long-term employee, it’s not only frustrating when your colleagues have an outdated perception of you—it can stymie your professional growth. How can you align your reputation with your ...

The way you think about, interpret or understand someone is unique to you. Your perception today is determined by your past experiences, values, beliefs, and personality. Once you get used to the same ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in ...

A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...