Lay's has launched some pretty wacky snack flavors in the past but its newest chip will be very familiar to those who love classic comfort foods. For many, it doesn't get much better than enjoying a ...

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, ...

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

Lay's smoky, cheesy Bacon Grilled Cheese flavor is back for a limited time, and it tastes like the nostalgic meal. This flavor won fans and $1 million.

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

If you’ve been daydreaming about a trip to the West Coast or a long weekend by the Atlantic, you don’t need to pack a bag or start looking at your flight options: Instead, you simply need to pick up a ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...

Lay’s chips will have a new look the next time you're looking for a snack. The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging. The changes ...

Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions League (UWCL) with a star-studded pub crawl in an effort to boost fan engagement — bars ...

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...